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What is Business Intelligence?

Business intelligence (BI) is the ability to slice and dice the information contained within a business into meaningful data. It is a way for the business to drill through the organisation and get the information that is needed to effectively manage the business.

Often this information will come from different systems within the organisation. For instance sales and profit will come from the accounting system. The number of sales calls may come from the CRM system and web visitors may come from google analytics.

Wikipoedia refers to BI as the ability for an organization to take all its capabilities and convert them into knowledge, ultimately, “getting the right information to the right people, at the right time, via the right channel”.

If we understand that the Business Dashboard may be a single view or scorecard then Business intelligence is really the combination of multiple views and scorecards of the business.

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